By Hiran de Silva So far… …our imaginary motorway has been at a standstill. You’re sitting in your family car. Three helicopter salesmen are...
Archive - August 2026
By Hiran de Silva There is one important clarification to the Helicopter Salesman analogy. When I say that the ordinary family car has had a hidden switch for thirty...
By Hiran de Silva Imagine you’re sitting in your car. You’re late. Traffic is at a standstill. The motorway is gridlocked, the sat-nav estimates keep getting...
Why I’ve Changed My Mind About Thirty Years of Arguing with the Excel Replacement Industry By Hiran de Silva For almost thirty years I have been fighting what I...
Why so many technology products are marketed by attacking a problem they never properly define By Hiran de Silva For more than twenty years I’ve noticed an...